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Making every chocolate stop easier to find

A new Shopify-powered location experience made De Bonte Koe’s fast-growing network of shops and chocolate vending machines easier to discover.

  • Shopify
  • Google Maps
  • Local discovery
  • UX
Client
Duration
1 month
Led by
Miloš
Category
Shopify & growth
The ChocoVinder page, “Vind De Bonte Koe bij jou in de buurt”: shops and vending machines listed beside a map of the Netherlands.~2×monthly locator-page views

At a glance

What we did

  • Store locator
  • Google Maps integration
  • Shopify-managed locations
  • Google profile cleanup

The challenge

De Bonte Koe was expanding beyond its physical shops through a growing network of chocolate vending machines across the Netherlands.

Customers needed one clear place to see where they could buy, while the location information across Shopify and Google also needed to stay accurate as the network expanded.

How we helped

  1. 01

    Created one place to find every location

    We built the ChocoVinder: a map-and-list experience that brings shops and vending machines together in one simple interface.

  2. 02

    Made location management easier

    The locations can be managed directly from Shopify, allowing the team to update the network as new machines and shops are added without depending on development work for routine changes.

  3. 03

    Cleaned up the Google presence

    We also reviewed the Google location setup and aligned the profiles with the correct location data and place types so the public presence matched the real network more accurately.

ChocoVinder zoomed in on Rotterdam, with one vending machine’s opening hours open.
ChocoVinder filtered to The Hague, with the nearby locations on the map.

The outcome

Within roughly a month of publishing the new experience, monthly page views of the previously-used vending-machines page nearly doubled.

The client also gained a location system that can grow alongside a network that has already expanded from roughly 12 vending machines at the time of the original project to around 16 today.

Insights

  • Customers look for a place to buy.

    Shops and vending machines share one map and one list, because that is how people search for them.

  • Let the team own the data.

    Locations are managed in Shopify, so a new machine can go live without development work.

  • The Google profile is part of the experience.

    Aligned profiles make the public presence match the real network, wherever people look.

“Would highly recommend Milos. Fast learner, can operate in non structured/growing environment.”

Amy KleinChocolate Executive, De Bonte Koe