Turning a Shopify store into a stronger growth engine
A Shopify Plus redesign that made ordering easier, improved product discovery and gave the business a stronger foundation for ongoing growth.
+45%monthly revenueAt a glance
+45%
monthly revenue
+20%
monthly orders
+270%
monthly sample requests
Compared with the month the engagement began, measured three months after the October 2023 redesign launched.
What we did
- Shopify Plus redesign
- Product discovery
- Custom development
- Customer accounts
- Checkout improvements
- Automation
The challenge
Wonderful Dental had outgrown parts of its existing Shopify experience and wanted to present its brand in a unique way.
The goal was not simply to make the store look better. It was to make products easier to discover, make ordering smoother and create a storefront that could keep evolving with the business.
How we helped
- 01
Made product discovery easier
We rebuilt the storefront around a clearer buying experience based on the already provided design, with custom Shopify sections and a fully custom product recommendation quiz that helps customers find the right products without another third-party app.
- 02
Extended the experience beyond the storefront
As the business grew, we continued improving the customer journey with Shopify’s new customer accounts, a custom accounts overview page, checkout blocks and upsell placements.
- 03
Kept improving after launch
The redesign became the start of an ongoing Shopify partnership covering new functionality, integrations, automation and continuous improvements as new business needs appeared.
Before and after
The outcome
Three months after the redesigned store launched, Wonderful Dental was generating 45% more monthly revenue, 20% more monthly orders and 270% more monthly sample requests than in the month the engagement began.
Just as importantly, what started as a development project became a long-term Shopify collaboration that continues to evolve with the business.
Insights
Discovery beats decoration.
The brief was never just a better-looking store. It was products that are easier to find and orders that are easier to place.
Build it in, don’t bolt it on.
The recommendation quiz is part of the theme, so customers get help without another third-party app to maintain.
Launch is the starting line.
The redesign turned into a four-year partnership, improving the store as new business needs appeared.
“He delivered everything we requested with high quality and fast turnaround. Our requirements were difficult and he did an excellent job in completing the task creatively. He did everything and made it a fun process.”
Joseph EpsteinCEO, Wonderful DentalMore from the build
The hero animation that started it all. A product quiz, built into the theme. No app. The loyalty page, with custom scroll animations.